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Tracking your campaigns with Google Analytics

It seems that lots of companies know that you can track your email campaigns with Google Analytics (GA), but not so many know how to do it or have actually tried to implement it. In this article I'll briefly explain how it works and all you really need to know to track most campaigns.

The premise behind tracking is very simple, instead of having a unique landing page for each marketing campaign, each marketing effort is tagged and tracked by its URLs.There are just three tags that are required for campaign tracking to work, you can learn about the optional ones here.

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