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Facebook's New Insights

Facebook have added a lot of new data to their page analytics section which they call insights. There are now six tabs of information including what we previously had. 'People talking about this' has changed to 'Engagement'; 'Virality' has been replaced with 'Engagement rate' and 'Reach' is now broken down into paid and organic, the latter including the previous 'Viral reach' category.

Facebook 6 tabs insights

Six tabs

1 Overview - 7-day snapshot of everything.

2 Likes - Likes gained and lost including geographical data on where they're coming from.

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