Marketing is about communicating your value proposition, not just to anyone who will listen, but more specifically to people who have a need that you fill. Using Internet tools and technologies for this task can allow you closer communication links with your target audience - segmenting your message to suit the audience in order to produce better results. This article introduces the top four ways in which Internet enabled forms of marketing should be used to spread your message.

1. Permission marketing with Email campaigns

Email marketing has become a mainstream, accepted method for communicating with your existing customer base. Additionally, many businesses collect email address through newsletter signup mechanisms. Gathering email addresses for your database doesn't need to be restricted to a newsletter sign-up though, customers who provide an email address and do not opt out should be added too.

Facebook have added a lot of new data to their page analytics section which they call insights. There are now six tabs of information including what we previously had. 'People talking about this' has changed to 'Engagement'; 'Virality' has been replaced with 'Engagement rate' and 'Reach' is now broken down into paid and organic, the latter including the previous 'Viral reach' category.

Six tabs

1 Overview - 7-day snapshot of everything.

2 Likes - Likes gained and lost including geographical data on where they're coming from.