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Eport Ireland relaunch sees a 44% increase in sales in the first month alone.

TL;DR Eport Ireland relaunch results in a 25% year-on-year increase in traffic and a 44% increase in sales in the first month alone.

Eport Ireland retail products across a series of categories including fitness, electronics, clothing, jewellery and crafts. Dermot from Eport Ireland initially approached us with a server error that prevented correct operation of his online shop. We advised this error was caused when the hosting company correctly upgraded their servers but the online shop Eport was running used a deprecated, unsupported version of the Joomla content management system (Joomla 1.5). We hot fixed the error, returning the Joomla system to working order in the short term and also begun work on a long term solution migrating to the latest Joomla version (Joomla 3.4).

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Using .htaccess to move domains

To maintain traffic and search engine rankings after moving a website, it is really useful to use the address rewriting capabilities available on most modern web servers. The ReWrite Module is often available on both Apache and IIS web servers to facilitate this. This, coupled with a 301 Permanent Redirect instruction allows you to redirect all of the old pages from a domain to the equivalent area on a new domain by matching the pattern, rather than listing thousands of individual redirect instructions.

The example instruction below will redirect www.myoldsite.com/anyexistingpages.htm to www.mynewsite.ie/anyexistingpages.htm in just four lines of code.

RewriteEngine On

RewriteBase /

 

Rewritecond %{HTTP_HOST} www\.myoldsite\.com$

RewriteRule ^.*$ http://www.mynewsite.ie/{R:1} [R=301,L]

The code should be added to the .htaccess file which resides in the root of your website directory. Remember to always backup before attempting changes. Incorrect changes to a .htaccess file can render your website inaccessible.

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