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Sucuri: Website Hacked Trend Report – 2016/Q1

Sucuri have released a very interesting website security report detailing their analyses of 11,000+ systems made up largely of WordPress, Joomla! and Magento. These three systems make up a significant proportion of the world’s 1 billion websites, in fact over one third of the world’s websites are powered by either Wordpress, Joomla!, Magenta or Drupal.

“The blanket guidance to stay current and update is falling on deaf ears." Sucuri Q1 2016 report

In almost all instances, the security compromises found were the result of improper deployment, configuration, and overall maintenance by the webmasters and their hosts. Most issues were due to outdated non-core extensions which had available updates solving the security issue that were never applied.

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Adding the custom stylesheet user.css in Joomla 3.5 Protostar

Adding a custom CSS file in Joomla Protostar templateWith the release of Joomla 3.5 we can now use a custom CSS file to override the styles of the default Protostar template. Using the override method by only adding our custom CSS code in the user.css file means the change will not be overwritten and lost should the template itself be updated. It's also easier to maintain with all customizations in one place.

To use the user.css file in Protostar you must create the file yourself and place it in the correct location

User.css location in Protostar

templates/protostar/css/user.css

The system will import the file if the file exists and is not empty, according to the official pull request. Once you have this file in place you can add customizations to override any styles used in the template or extensions. Some extensions can add CSS after a template renders, so if you're not seeing your changes, you may need to implement the !important command. 

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Lost keys - controlling your digital assets

How to find and control access to your website assets

Far too often we get a case where a business owner doesn't know where their website is located, how to access their hosting space, is not the registered legal assignee for their domain name - therefore having no real access or control of their own digital assets. In this article, we show you how to check if you control your digital assets - and what to do if you're not in complete control.

How to check the legal assignee (owner) of a domain nameBusiness domain registration records

Inexperienced web agencies sometimes register domains in their own names rather than the business owner name or the company name. Every time a domain is registered, the legal assignee of the domain is recorded and can be checked via the WHOIS (pronounced as the phrase who is) lookup service. There are many websites where you can check these records, we prefer Blacknight's Who Owns It service. Simply enter your domain name and check the corresponding details in the record returned.

If your company name or your personal name are not the official assignee, you will need to contact the official assignee and have them authorise the registrar to transfer the domain into your name so that you have the correct level of 'ownership' and control over your domain assets. In addition to being the official assignee, you will want to have access to control the domain in order to use it for your website, subdomains and email addresses.

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Reset article hits in Joomla 3

Reset article hits in Joomla 3Since Joomla 3.2.3 the functionality to reset the hits on an individual Joomla article has been absent. Our clients often like to have the hits value set to zero before launch so that the views from testing & development don't count towards the value. There are some extensions available to re-introduce the reset hits in Joomla 3 functionality in the extensions directory, however because this is often a once-off need for us we usually do this directly via a database query, here's how:

Note: Remember to run a backup before working with advanced tasks!

Access the mySQL database instance you're using for your Joomla 3 website. Typically this is done using phpMyAdmin or a stand-alone mySQL tool. We really like SQLyog for our day to day database tasks. Once you've navigated to the database instance, take note of the prefix each table is using. You'll use that in the query to reset the article hits value. The mySQL command to run, where pre_ if your specific table prefix, is then

UPDATE pre_content
SET hits=0;

That query will reset all the values for 'hits' in the content table to zero. Enjoy!

 

 

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Customizing Virtuemart Invoice PDFs

How to customize invoices in Joomla VirtuemartThe default layout of PDF invoices in Virtuemart for Joomla can be quite ugly, however there are some quite easy ways to add simple branding and slightly more complex ways for customizing the entire layout using the standard template override system.

The simplest things to do are to customize the header and footer areas. Typically I'll add a logo or custom header banner image to make the invoice match the rest of the branding. I also like to add some contact information in the footer such as address, customer service email and phone number and perhaps VAT ID or company registration details. Adding these things is very like editing articles in Joomla and is achieved through the two content editor areas Invoice Head and Invoice footer on the Invoices/Emails tab at Virtuemart > Shop > Shop.

Should you want to further customize the invoice area you will need to edit the file(s) at /components/com_virtuemart/views/invoice/tmpl which create various parts of the invoice. The one that creates the main body of the invoice is invoice_items.php. If you're editing these files, you should use a template override in order to retain the changes after any Virtuemart updates. When editing these files and checking your changes, you will also have to delete any PDF invoices which have already been generated in order to force a new one to generate showing your adjustments. These are stored in the Virtuemart temporary files folder which you may have customized but it by default at /vmfiles/invoices

 

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Offer free return shipping to your customers, without spending a cent.

Using PayPal for payments? PayPal has launched Refund Returns, a new service that refunds customers the return delivery costs on eligible online purchases. The service is said to be a response to concerns that return shipping costs are discouraging over half of online shoppers from making repeat purchases. The service is free for both customers and online shops & you don't need to change your returns policy.

Example Banner for PayPal's Refund Returns scheme

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Eport Ireland relaunch sees a 44% increase in sales in the first month alone.

TL;DR Eport Ireland relaunch results in a 25% year-on-year increase in traffic and a 44% increase in sales in the first month alone.

Eport Ireland retail products across a series of categories including fitness, electronics, clothing, jewellery and crafts. Dermot from Eport Ireland initially approached us with a server error that prevented correct operation of his online shop. We advised this error was caused when the hosting company correctly upgraded their servers but the online shop Eport was running used a deprecated, unsupported version of the Joomla content management system (Joomla 1.5). We hot fixed the error, returning the Joomla system to working order in the short term and also begun work on a long term solution migrating to the latest Joomla version (Joomla 3.4).

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Google soon to prefer mobile responsive websites

How far we've come. The first call was placed on a handheld mobile phone in 1973. The prototype device used was capable of less than 30 minutes of battery life and took 10 hours to re-charge. Today, I have half-a-dozen email accounts, three browsers and countless apps on my phone accessing data almost anywhere, anytime I want.

Mobile responsiveness is soon to become one of Googles Ranking FactorsUsers are accessing your company website via their mobile devices now more than ever. Ireland has signifiant mobile broadband uptake, with the most recent figures from ComReg indicating mobile broadband accounting for 34.5% of all broadband subscriptions (p83, ComReg Annual Report, 2012) which is typically higher than what we see from clients in other jurisdictions. You can check your users use of mobile via Google Analytics reports, see Audience > Mobile > Devices. Set the timescale to about 12 months to see the uptake over time.

A recent official post from Google explicitly states that they are experimenting with responsive indicators to better their ranking algorithm:

"We are also experimenting with using the mobile-friendly criteria as a ranking signal." - Official Google Blog

Fortunately, Google have provided a Mobile-Friendly Test where you can easily see if your site is up to scratch, and maybe you'd like to check your competitors sites too.

  • Avoid Flash and other technologies not common on mobile devices
  • Use text that is readable without zooming
  • Resizes content (i.e. responds) to accessing screen size
  • Spaces links far enough part that the correct one can be easily tapped
  • Implement a responsive template on Joomla or Wordpress or other CMS

If your site doesn't pass the Mobile-Friendly Test from Google, there's no need to panic - Google have not yet added these criteria to their ranking algorithm. However it's certainly something you need to plan for and implement sooner rather than later. It can be a significant project, often involving redesign or rebuild. Luckily for you, we've been making sites responsive for our customers and retaining their existing rankings throughout the process since responsive design first became popular in early 2012. Get in touch through our footer and we'll assess your responsiveness free of charge and without obligation.

 

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OMiG October - Food marketing and PR

Last night proved a very interesting meeting of the Galway marketing group Online Marketing in Galway (OMiG) at the Harbour Hotel Galway. There were two speakers for the event, PR & Marketing Consultant Olivia Collins (www.foodpr.ie and @missfoodpr) and JP McMahon (@mistereatgalway), Chef and owner of a series of Galway restaurants, Cava Bodega, Anair and Eat Gastropub.

Galway Restauranteur JP McMahon

Online Marketing in Galway OMiGJP McMahon spoke about the way he interacts with social media, not seeing it as a distraction from his day to day activities but as a way he interacts with peers in his industry from the world over. JP advocates, and I must agree, that social media use should be integrated with your normal day and not separated. Asked how to motivate yourself into starting with something like Twitter he recommended auto-posting from other social media and checking in with it via Twitter once a day to begin. Forming habits like this and engaging little by little allows you to begin to understand the medium and start engaging in the conversations over time.

JP McMahon - Eat GalwayJP also explained how he's found Instagram more engaging for North Americans, Facebook more local and Twitter somewhere in-between. Though it's difficult and not expected of you master them all, trying the more common ones out and seeing what works well for you is a good strategy to move forward with. Whether you naturally use these tools programatically on a schedule or, more organically as you feel like it, JP says that not using or not liking these tools is tantamount to declaring you don't like advertising your business.

Having conversations via Twitter has allowed JP to cultivate relationships with chefs and peers he may not otherwise have access to, certainly not without significantly more effort in communications. He says, if you are interesting enough and avid enough, you can turn the tide against larger competitiors by representing yourself in social media.

Food PR by Olivia Collins

Olivia delivered a lot of useful information and top tips about effective PR, illustrated with examples from her work with food businesses. Her talk kicked off with a series of quick cheats on writing better press releases than your competitors. Stick to the facts, avoid superlatives and fluffy language, use a quotation, display contact details and end it there. For images, display a few low resolution ones and either add a dropbox/wetransfer link to high resolution or state they are available on demand. Avoid sounding like a teenage girl and stay away from the exclamation marks, read the release out loud to assess the way the text flows and don't quote more than two people. Olivia recommended that the notes to the editor section, also referred to as the boilerplate, can be used for excess information not entirely relevant to the story but relevent to the company such as company background information. 

Olivia Collins - FoodPRTips on media from Olivia included advice on getting to know the top tier media in your area. Learn their style and connect with them on social networks. Offering exclusivity rather than blasting a story to all can be an efffective way to break through. Olivia explained that option is a call you must make, based on the suitability of the story to your top tier media contacts.

After offering some superb insight from media professionals on how to approach them and make their job easier, Olivia spoke about how social media has changed the PR landscape allowing a direct line of conversation, and solving the age old problem of dead content - on social media the story can be repurposed, reinvented and reshared. Another top tip from the night - reposting with the message 'In case you missed it' has delivered results for Olivia more than once.

If you work in online marketing, social media or are in business in Galway, drop into one of the monthly meet-ups. It's an evening well spent. See www.galwaymarketing.ie
 

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What are AdWords or Facebook Ads worth to you?

What are online ads worth to your business? Conversion Optimization IrelandDetermine your own feedback loop to discover what is the most you should pay for advertising, or determining the value of a visit to your ecommerce website. The process of moving visitors through your ecommerce website, from landing page to purchasing is a sales funnel. Here I show you how to find out what a visit to each step through the sales funnel is valued at. There are two major elements in play, 1.) knowing your conversion rates between the steps your visitors take and 2.) knowing your average order value, or profit per order. Once you know those then you can work backwards to determine the value of a visit to each step is worth.

Example

Meet Sports Shop Seán. Seán owns an online shop that sells sports equipment. He running a back to school advertising campaign for kids sports gear. He knows his average profit per order is around €10. He's wondering how much is too much to spend on a Facebook or Adwords advertisement driving visits to his shop.

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